Commenting on signing Rakul to endorse the brand, Vatsal Gada, Director of Elleys’ Switches said, “It’s an immense pleasure for us to have Rakul Preet. The beautiful Bollywood diva has injected exuberance to our creative campaign which is crafted by our partner Oberoi IBC.”
Rajendra Surlekar, National Creative Director at Oberoi IBC said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies. We have curated this campaign and shot 3 films with our in-house production team. The campaign stills are captured by Dabboo Ratnani. We will be running the campaign by the end of January 2020."
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